Toys R Us

One of the primary objectives after joining the organization was migrate to a new technology platform and in doing so systematically redesign all consumer experiences on the Toys R Us and Babies R Us website (desktop and mobile) and the Baby Registry App.

Design solutions were derived through collaboratively working with Product Managers as well as leveraging behavioral data, customer feedback, competitive audits, A/B tests and conducting iterative qualitative usability tests.

"R" Us Rewards

Search Results

Baby Registry (Mobile)

Shopping Cart

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Illustration Style Exploration