HEALTHTECH

One Drop

Clinical Support Platform Springboard & One Drop App

​About
One Drop is a digital health company harnessing the power of data science, behavioral science, and mobile computing to transform the lives of people with diabetes and other chronic conditions worldwide.

​Role

• Employ generative and evaluative research in conjunction with customer analytics to identify and prioritize customer pain points and opportunities to improve engagement experiences 
• Lead, guide and oversee design teams, in collaboration with Product, Engineering and SMEs (including Marketing, Clinical Operations, Customer Support, Data Science and Behavioral Science) to imagine, iterate and deliver user centered design solutions related to the One Drop app and Springboard, the clinical support platform.

​Accomplishments

• Developed a knowledgebase of qualitative insights, named "Nugget", derived from the breadth of our research activities to be used to inform perspectives about members in the service of a broad range of strategic and design initiatives
• Introduced or optimized digital experiences related to:
  • Member onboarding
  • Data logging and tracking, View Case Study
  • ​Health literacy & guidance
  • Clinical outreach and operations (i.e. Springboard)
• Re-imagined the app’s information architecture to accommodate the growing and evolving suite of capabilities and services.
  ​View Case Study

ECOMMERCE

Total PDP Redesign

Toys R Us

​ ​#Samples, #ToysRUsKidForever

Role & Accomplishments
I led the organization’s User Experience practice for Toys “R” Us and Babies “R” Us across desktop, mobile and App.

My responsibilities included but were not limited to recruiting, managing a team of user experience and product designers as well as external creative vendors. 

Working collaboratively with marketing and merchandising stakeholders, product managers, program managers and developers my team and I systematically redesigned all major pathways and touch points in the e-commerce flow including but not limited to:

• Search & Browse Navigation
• Landing Pages & Product Detail Pages
• Cart & Checkout
• Baby Registry
• Rewards program

The Vitamin Shoppe

#EngagementOptimization, #DesignSystem, #BestPractices
​
​Role & Accomplishments
​I managed a team of UX and Product Designers within the Digital Commerce organization and partnered with program managers and developers in an agile fashion. I also I managed qualitative user testing.

To  establish greater consistency, improve design solutions and accelerate product development I defined UX and design pattern standards and built a Design System for desktop and mobile Web.

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Homepage Exploration

Solutions PLP

ENTERPRISE SOLUTIONS

American Red Cross

Redcross.org

​#RazorfishConsulting, #EnterpriseStrategy, #OrganizationalTransformation​
​#Samples

Role & Accomplishments
​Engaged th​e Marketing and Internal Communications organizations to help re-envision two of the organization's primary digital tools: Recross.org and ONE.

Redcross.org (and its 700 plus chapter sites)  serve as the primary resources for the public  and ONE is the organization’s intranet and primary tool for empowering its employees.

Intranet - "One"

EMC

#RazorfishConsulting, #EnterpriseStrategy, #DigitalMarketing, #PostSalesSupport, #Intranet, #PartnerGroups, #Community, ​#Samples

Role & Accomplishments
Led the account from a UX design strategy perspective; guiding and overseeing multiple project teams as well as account planning and client management.

FINANCIAL SERVICES

Citi Private Bank

#ProductDesign, #PrivateBank, #NextGenEngagement, #Samples

Role & Accomplishments
​
"In View" is a desktop browser and iOS application that empowers the 15,000 global Private Bank Clients to track their portfolio, store and access important relationship documentation, research investment opportunities and engage with their banking team through chat and video features.

“In View" - Client - Banker Platform

IHS Market

#UXDesignSystem, #NewLook&Feel,  #WorkflowBestPractices

Role & Accomplishments
As a consultant I was responsible for defining and executing the UX and product design solutions for a suite of services geared towards  tracking and reporting historical research activities and services, the evaluation of research service providers and the allocation of trade commissions dollars.

Additionally I defined a new workflow processes between product, UX/Design and engineering.

More broadly I led efforts to elevate and mature the user experience practice related to the suite of integrated applications within the organization. This included spearheading the creation of a new UX pattern and design library as well as introducing a usability practice.

DIGITAL MARKETING PLATFORM

Fluent

#DigitalMarketingPlatform, #BigData, #DataVisualization 

Role & Accomplishments
​Razorfish Platform’s first product, Fluent, is cloud-based software that provides agencies and marketers with a single, integrated application to target, distribute and manage multi-channel digital campaigns and experiences.

In parallel with the technical team building the infrastructure, the UX team, working with the Product Owner focused on designing an environment that would enable clients and agencies alike to capture their marketing related activities, invoke the necessary tools to begin building experiences and create works places that would enable them to share and collaborate.