HEALTHTECH

Tandem Diabetes Care
About
  • Tandem Diabetes Care is a medical technology company focused on Automated Insulin Delivery systems for people with diabetes.
  • Tandem offers two insulin pumps: the t:slim X2 and Mobi.
  • Each pump is supported by a dedicated mobile app for remote control, real-time monitoring, and CGM integration.
  • Tandem Source, a cloud-based platform, enables data uploads, report sharing, supply ordering, and software updates for both healthcare providers and customers.

Key Responsibilities
  • Map and optimize customer journeys across touchpoints
  • Translate customer insights into actionable design strategies
  • Collaborate with cross-functional teams to align CX with business goals
  • Design and prototype user-centric solutions
  • Conduct usability testing and iterate based on feedback
  • Ensure consistency and accessibility in the customer experience
  • Advocate for the voice of the customer across the organization
​Accomplishments
  • Digitized the pump referral process for HCPs
  • Improved the pump software update experience
  • Digitized pump user guides
  • Developed a document tagging strategy for AI-powered search capabilities
  • Supported efforts to commercialize Tandem pumps for type 2
  • Analyzed customer research data and developed opportunities​
Case Studies & UX Examples
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File Type: pdf
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One Drop
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Clinical Support Platform Springboard & One Drop App
​Products & Services
  • One Drop offers a blood glucose meter, blood pressure cuff, and scale, paired with an app for tracking health data, analyzing trends, setting goals, and messaging a health coach.
  • Health coaches use an internal platform, Springboard, to manage customer outreach.
Key Responsibilities
  • UX Research & Product Design Leader
    Led and mentored a team of six UX researchers and product designers, cultivating a supportive, growth-oriented culture.​
  • Cross-Functional Collaboration
    Designed and facilitated cross-functional workshops and product design initiatives with Product, Engineering, and SMEs from Marketing, Clinical Operations, Customer Support, Data Science, and Behavioral Science.
​Accomplishments
  • One Drop App
    Led customer onboarding and spearheaded feature development to enhance health data logging and tracking for blood sugar, blood pressure, medication, and nutrition.
    Designed forecasting tools to improve user insights and support proactive health management.
  • Clinical Engagement & Support Platform
    Optimized in-app experiences to improve patient outcomes. Oversaw the development of a platform enhancing advisor-customer interactions.
  • Research & Analysis
    Guided, oversaw and occasionally ran generative and evaluative user research and usability in support of Marketing and Product initiatives which led to continuous optimization of messaging, products and services.

ECOMMERCE

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Total PDP Redesign
​Accomplishments
​Collaborated with marketing, merchandising, product and developers to systematically redesign key e-commerce pathways and touchpoints.
  • Search & Browse Navigation
  • Landing Pages & Product Detail Pages
  • Cart & Checkout
  • Baby Registry
  • Rewards program

Toys R Us

​ ​#Samples, #ToysRUsKidForever
Key Responsibilities
  • Product Design Leadership
    I led the product design practice for Toys “R” Us and Babies “R” Us, driving user-centered solutions.
  • Team Management
    Recruited, managed, and mentored a team of product designers.
  • Vendor Oversight
    Oversaw external creative vendors to ensure alignment with brand and business goals.
  • ​Cross-Functional Collaboration
    ​Collaborated with marketing, merchandising, product managers, program managers, and developers to execute strategic initiatives.

The Vitamin Shoppe

​#EngagementOptimization, #DesignSystem, #BestPractices
​Products & Services
The Vitamin Shoppe is a U.S.-based specialty retailer of vitamins, supplements, and wellness products.

Product Discipline Leader
Managed onshore and offshore Product Design teams.
Accomplishments
  • User Research
    Led remote qualitative user testing to gather insights and refine user experiences.

  • UX Redesign
    Led the redesign of the homepage, product details page, and deals page to enhance user experience and engagement.
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  • Design Systems
    Developed a UX pattern library and visual design style guide for responsive web and app experiences to ensure consistency and scalability.
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Homepage
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Solutions PLP

ENTERPRISE SOLUTIONS

American Red Cross

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Redcross.org
​#RazorfishConsulting, #EnterpriseStrategy, #OrganizationalTransformation​

Role & Accomplishments
​Engaged th​e Marketing and Internal Communications organizations to help re-envision two of the organization's primary digital tools: Recross.org and ONE.

Redcross.org (and its 700 plus chapter sites)  serve as the primary resources for the public  and ONE is the organization’s intranet and primary tool for empowering its employees.

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Intranet - "One"

EMC

#RazorfishConsulting, #EnterpriseStrategy, #DigitalMarketing, #PostSalesSupport, #Intranet, #PartnerGroups, #Community, ​#Samples
Role & Accomplishments
Led the account from a UX design strategy perspective; guiding and overseeing multiple project teams as well as account planning and client management.

FINANCIAL SERVICES

Citi Private Bank

#ProductDesign, #PrivateBank, #NextGenEngagement
Role & Accomplishments
"In View" is a desktop browser and iOS application that empowers the 15,000 global Private Bank Clients to track their portfolio, store and access important relationship documentation, research investment opportunities and engage with their banking team through chat and video features.
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“In View" - Client - Banker Platform

IHS Market

#UXDesignSystem, #NewLook&Feel,  #WorkflowBestPractices
Key Responsibilities & Initiatives
  • Consulting
    Served as an on-site consultant for a major financial services client specializing in regulatory technology.
Products & Services
  • A B2B platform SaaS platform for tracking research interactions, evaluating service providers, and allocating trading commissions.
Accomplishments
  • UX Strategy
    Defined and executed UX and product design solutions for key platform capabilities.
  • Process Improvement
    Established new workflow processes between Product, UX/Design, and Engineering teams to improve collaboration.
  • Design Systems
    Spearheaded the creation of a UX pattern library and visual design style guide to ensure consistency.
  • Usability Best Practices
    Introduced usability best practices across a suite of integrated applications.

DIGITAL MARKETING

Fluent

#DigitalMarketingPlatform, #BigData, #DataVisualization 

Role & Accomplishments
Fluent is a cloud-based platform that enables agencies and marketers to manage and distribute multi-channel digital campaigns from a single, integrated application.

Designed a user environment that allowed clients and agencies to document marketing activities, access tools to build experiences, and create collaborative workspaces.