HEALTHTECH
About
Key Responsibilities
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Accomplishments
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Products & Services
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Accomplishments
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ECOMMERCE
Accomplishments
Collaborated with marketing, merchandising, product and developers to systematically redesign key e-commerce pathways and touchpoints.
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Toys R Us #Samples, #ToysRUsKidForever
Key Responsibilities
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The Vitamin Shoppe
#EngagementOptimization, #DesignSystem, #BestPractices
Products & Services
The Vitamin Shoppe is a U.S.-based specialty retailer of vitamins, supplements, and wellness products. Product Discipline Leader Managed onshore and offshore Product Design teams. |
Accomplishments
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ENTERPRISE SOLUTIONS
American Red Cross |
#RazorfishConsulting, #EnterpriseStrategy, #OrganizationalTransformation
Role & Accomplishments Engaged the Marketing and Internal Communications organizations to help re-envision two of the organization's primary digital tools: Recross.org and ONE. Redcross.org (and its 700 plus chapter sites) serve as the primary resources for the public and ONE is the organization’s intranet and primary tool for empowering its employees. |
EMC
#RazorfishConsulting, #EnterpriseStrategy, #DigitalMarketing, #PostSalesSupport, #Intranet, #PartnerGroups, #Community, #Samples
Role & Accomplishments
Led the account from a UX design strategy perspective; guiding and overseeing multiple project teams as well as account planning and client management. |
FINANCIAL SERVICES
Citi Private Bank
#ProductDesign, #PrivateBank, #NextGenEngagement
Role & Accomplishments
"In View" is a desktop browser and iOS application that empowers the 15,000 global Private Bank Clients to track their portfolio, store and access important relationship documentation, research investment opportunities and engage with their banking team through chat and video features. |
IHS Market
#UXDesignSystem, #NewLook&Feel, #WorkflowBestPractices
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Key Responsibilities & Initiatives
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DIGITAL MARKETING
Fluent
#DigitalMarketingPlatform, #BigData, #DataVisualization
Role & Accomplishments Fluent is a cloud-based platform that enables agencies and marketers to manage and distribute multi-channel digital campaigns from a single, integrated application. Designed a user environment that allowed clients and agencies to document marketing activities, access tools to build experiences, and create collaborative workspaces. |